GEO: How to get recommended in ChatGPT and Perplexity
GEO (Generative Engine Optimization) makes sure your brand shows up in AI answers from ChatGPT and Perplexity. Here is how it works for local businesses.
Local SEO · Google Business ProfileLocal SEO: how to make your Google Business Profile work
If you want to be found locally, your Google Business Profile decides it. How to set it up for more visibility in Google Maps and in the local pack.
SEO basics5 things your website has to show Google and AI
No H1, no schema, thin text: five basics many local websites get wrong, and how you fix them so Google and AI understand you.
SEO factWhy page 2 on Google is practically invisible
If you are not on page 1, you barely get found. Here is why that happens, and what you can do to move from page 2 to the front.
GEO · AI visibilityllms.txt and Content-Signal: the new files for AI visibility
ChatGPT, Perplexity and Google's AI read your site differently than Google does. Two small files help make your content cleanly available to AI: llms.txt and the Content-Signal directive.
Local SEO · ReviewsCollecting Google reviews honestly, without breaking the rules
Reviews are among the strongest local signals there are. Here is how to collect them in line with the guidelines, without star filtering or bought reviews that get found out sooner or later.
Technology · PageSpeedWhy your website is slow on mobile (and what helps)
Most local websites are too slow on mobile. What PageSpeed and Core Web Vitals measure, why LCP is the most important value, and the most common brakes on WordPress and website builders.
Local SEO · Google Business ProfileGoogle Business Profile checklist: set it up for the local pack
A practical checklist for your Google Business Profile: the fields, photos and habits that decide whether you make Google's local pack.
AI search · Google AI OverviewsGoogle AI Overviews: what changes for local businesses in 2026
AI Overviews sit at the top of Google and reach over two billion users. What they mean for a local business, and how to get named in them.
SEO basics · Structured dataStructured data (schema) explained: how Google and AI understand your business
Schema.org in plain words: what structured data is, the types a local business needs, and how to add it so Google and AI understand you.
Local SEO · GastronomySEO for cafés and restaurants in Lüneburg
How a café or restaurant in Lüneburg gets found: a crawlable menu, the right gastro schema, reviews, the directories that count, and AI answers.
Local SEO · ReviewsHow to respond to Google reviews (templates for good and bad)
Replying to reviews is a two-minute local-SEO habit. Rules, a response pattern by review type, and copy-paste templates for positive and critical reviews.
Local SEO · NAPNAP consistency: why mismatched business details cost you customers
Name, address and phone that disagree across your website and directories quietly weaken your local ranking. How to pick one version and bring everything into line.
SEO basics · PerformanceCore Web Vitals explained: LCP, INP and CLS without the jargon
Google's three page-experience numbers in plain words: what LCP, INP and CLS measure, what drags them down, and what is realistic for a small local site.
AI search · Self-checkHow to check whether AI already recommends your business
A five-minute test: ask Perplexity or ChatGPT the question a customer would, and see whether your business gets named. What the result means and what to do about it.
Local SEO · TradesSEO for trades businesses (roofers, electricians, plumbers)
How a trade business gets found: the service-area setup, the pages that win emergency searches, the right schema and directories, and getting named in AI answers.
SEO pricing · ExplainedWhat does SEO cost? Honest pricing explained
What SEO really costs a local business: the market price bands, one-off audit versus ongoing retainer, and how to tell an honest offer from a dubious one.
SEO basics · E-E-A-TE-E-A-T for small businesses: the trust signals Google and AI look for
Experience, Expertise, Authoritativeness and Trust in plain terms, and the concrete signals a small local business can add so Google and AI treat it as credible.
Content · About pageThe about page that sells and ranks
Your about page answers one question before people buy: can I trust you. How to write one that converts and carries the E-E-A-T signals Google and AI reward.
Tech · On-pageTitles and meta descriptions that get clicked
The title and meta description decide whether anyone clicks your result. How to write them so you win the click, and why Google sometimes rewrites them.
Local SEO · CitationsGerman business directories and citations that actually matter
Which directories are worth your time for local SEO, why consistency beats quantity, and the German listings that actually feed Google, Apple and AI search.
Local SEO · RetailSEO for local retail and concept stores
How a shop or concept store gets found and chosen: the Google profile as a shop window, product and brand content, reviews, and getting named in AI answers.
SEO decision · GuideAgency, freelancer or DIY: which SEO route fits you
An honest guide to who should do your SEO: yourself, a freelancer or an agency. When DIY is enough, when to pay for help, and the red flags whichever route you pick.